ONE WORLD CUP
One World Cup is a poster designed as an entry and advertisement into a possible exhibition about the history of World Cup posters and how they represent global conflict. Tying visual analysis of the posters to research of prominent global events happening during the various World Cup periods, I make the argument that World Cup posters and their proximity to international politics can be a gateway into some of the most impactful moments of international history. Paired with the poster is a motion piece that could also advertise and serve as an entry to the exhibit, sharing a visual language and brand.
PROCESS
SKETCHES
With 16 images and 20 captions, the main goal of the sketches was to find the optimal composition that leaned into the concept and content.
These sketches were mostly explorations in scale and how integrated the contextual entries were with the main design entries.
Once I realized central scale shifts paid off the visual language of football (soccer) best, I experimented with how they shifted throughout the composition.
TYPE STUDIES
Finding the correct typefaces and lockup for the poster was important to deliver the sporty tone. The challenge was to also find a typeface that didn't clash with the very distinctive custom typefaces of the posters.
Lockups like these were more dynamic and sharp, leaning into the sporty and athletic feel.
The contextual entry also had have a different lockup and hierarchy, especially since they were going to be interspersed with the design entries.
Then it was time to test the sketches and lockups within different grids. I already knew I wanted to play with scale and circular movement, so the challenge became finding a grid that accommodated those shifts.
DRAFTS
I quickly realized that the movement and scale shifts I wanted weren't possible in a vertically oriented grid.
Ultimately, a horizontal composition worked much better. Not only did it mirror a football field, it accommodated the scale shifts and horizontal movement much better.
FINAL
The switch to black made the poster feel sportier in tone and the gold text paid homage to the world cup trophy while also helping distinguish the contextual entries. Otherwise, the reading order was really important to focus on with spacing, and guiding the eye. The circles started to recede as the movement was achieved in other ways.